Jamie Claeys

Jamie Claeys
Jamie Claeys is the product marketing manager at Trimble Visibility, where she acts as head of marketing strategy, communications, and product marketing. Jamie brings more than 10 years of marketing experience with a wide-range of knowledge across marketing communications, product marketing, marketing management, product management user experience and success. She manages the overall marketing strategy and Go-To-Market for freight visibility products in the supply chain and ensures the successful implementation of all marketing tactics; including content creation, lead generation, thought leadership, account based and partner marketing, brand, and sales enablement tools and documents.

Recent Posts

Retail E-Book & La-Z-Boy Case Study Announcement

What is the Future of Retail?

E-commerce continues to be the fastest growing area of retail this century, growing 300% from 2000 to 2018 according to the U.S. Commerce Department. While shoppers may never wholly abandon brick-and- mortar stores, this continual rise in online sales over the last 18 years shows a shift to e-commerce as the predominant shopping method for consumers.

So how is the rise in e-commerce affecting retail supply chains? At Trimble Visibility we sought out to understand the impact of e-commerce on retailers, the top final mile challenges facing industry executives today, and how companies are finding success in today's retail environment. 

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Topics: Final Mile

3 Steps to a Successful Go-to-Market Strategy

As the transportation and logistics industry continues to evolve, marketers need to evaluate opportunities to capitalize on. One of the foundational building blocks for both a business and marketing strategy is the development of an action plan that details how a company will reach target customers and achieve a competitive advantage, also known as a Go-To-Market (GTM) plan.

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