Trimble Visibility Blog

Society as a whole is more food conscious than ever before. The diets that exist today each claim to be the healthiest and limit what people can and cannot eat. But, even more so than these diets, people care about what they’re putting in their bodies. They want to know how the food was grown/raised, where it came from and, most importantly, is it safe to eat. 

Foodborne illness is a serious cause for concern. Each year in the U.S., millions of people get sick each year from foodborne diseases. This is a significant public health burden that is largely preventable.

It’s not a secret that there’s been a disconnect between shippers and carriers in the transportation industry for years. Each looks out for their own business and tries to secure the best deal for themselves. But, with the new regulations put in place with the passing of the Food Safety Modernization Act (FSMA) that took effect for the transportation industry in 2017, they need to put aside their differences to ensure that the regulations of the new law are met.

Customer expectations have drastically changed the way the transportation and logistics industry operates. The attitude has shifted from a shipment will get there when it gets there, to wanting it delivered within seven days, to now wanting it delivered on the same day. And through it all, the customer wants to know where the order is at all times so that they can have the most accurate estimated time of arrival. This is especially crucial in the transportation of food products due to expiration dates.